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From the Press


Pool and Spa Magazine - 2018

"In a bid to encourage design exploration and attract students to the pool/spa industry, two professionals have partnered with the International Pool | Spa| Patio Expo to present The Million Dollar Pool Design Challenge."

"The creators of the contest, Dallas-based designers Mike Farley and Reid Schindler, are modeling the program after similar ones seen in the architecture fields.  The duo wanted to accomplish several objectives with the contest:  Attract professional and student designers from other design-related fields, provide an opportunity for current pool/spa designers to stretch and test their abilities, and open up discussion by viewing the various solutions that designers use."









 Reid Schindler 


Reid Schindler is the President of SchindlerDesignCo. in Edmond, Oklahoma which specializes in high end outdoor spaces.  In 2004, at age 16, he started his journey in the industry with Gohlke Pools in Denton, Tx.  From there, Reid worked for 12 years at Claffey Pools in Southlake, Tx. before stepping out with his own design/build venture in 2019.  His design work has garnered 25+ awards from APSP & The MPBG and has been featured in various print and web publications.  Recently, Reid has accepted the opportunity to sit on the APSP WAVE Young Professionals national steering committee as well as being involved with Genesis 3 & and instructor at the Southwest Pool & Spa Show.

 Mike Farley 


Mike Farley earned his Landscape Architecture degree at Texas Tech and is a registered SWD through Genesis.  He is currently residing in North Texas designing swimming pool environments for many different styles and types of clients in the DFW area.  He has over 30 years of experience, has designed over 1000 unique projects that have been built to date, winning over 100 awards for his projects in both California and Texas.  He was recently on HGTV's Ultimate Pools along with four of his projects and a Lazy River that was featured on HGTV's Cool Pools in 2013.  Mike has taught pool design classes at both the International & Regional shows over the  last 15 years and recently won the  Masters of Design award for his water feature in 2017.  

Pool | Spa | Patio

EXPO 2019

North America's largest industry event covering all segments of pool, spa, and outdoor living. Over 10,500 outdoor living professionals attend the PSP Expo to network, find new products, maintain existing business relationships, and to strengthen their knowledge and skills through education and hands-on demonstrations.  Because of its flexible culture, direct flights, and exciting nightlife, New Orleans is a premier destination for the International Pool|Spa|Patio Expo. It draws attendees from across the globe, representing all segments of the industry including: 

  • Builder/Installer/Subcontractor

  • Service/Maintenance/Repair

  • Pool & Spa Retailers/Dealers

  • Distributor

  • Outdoor Living Retailers

  • HMAC/Hospitality (Hotel/Motel/Resorts)

  • Landscape Architects/Designers and more!


Pool Expo Press Release - 2018

"Organizers of the International Pool | Spa | Patio Expo™ (PSP Expo) are now accepting entries into the Million Dollar Pool Design Challenge. The competition is designed to give pool and landscape designers, builders, and outdoor living architects a real-world scenario from which to deliver innovative design solutions without the restraints of a budget."


"The PSP Expo team has been working with esteemed pool designers, Reid Schindler & Mike Farley to set the parameters around the competition, which is also set to engage students and recognize their fresh ideas through outreach programs to landscape design programs at universities."


"This is truly a design challenge, where things like budget, circulation, and equipment are less of a concern. We want to see ultimate in pool and outdoor living design from our industry,” commented Tracy Garcia, Show Director of the PSP Expo."